Brand Identity for Hey Baby by Funkhaus“With a familial approach…




Brand Identity for Hey Baby by Funkhaus


Brand Identity for Hey Baby by Funkhaus


Brand Identity for Hey Baby by Funkhaus

Brand Identity for Hey Baby by Funkhaus

“With a familial approach to doing business, our work had to create a system that would be recognizable and trustworthy. It was also important to strike a balance of playfulness to match the name itself, yet not push so far that it became unserious. Inspired by their team’s connection to Scandinavian design, we took a geo-sans approach that stacked the two words, making it more of a logo than a traditionally-read phrase.Then to further lend warmth, we matched this with a rich, contemporary orange, inspired by the Cut-Outs of Henri Matisse.”

Funkhaus is the creative’s creative agency. They create highly tailored platforms online and in print, working side-by-side with premier brands to design websites and visual identities, build new technologies, and develop strategic content and branding.

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