Brand Identity for I AM Studio by The Bakery“The identity had to…




Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery


Brand Identity for I AM Studio by The Bakery

Brand Identity for I AM Studio by The Bakery

“The identity had to reflect simple, iconic, different look. A simple wordmark, paired with a restricted color palette & art-deco inspired typography portray the brand as feminine, but edgy; contemporary, but wearable; clean, but with a twist. The more premium look helps to transform the image of I AM Studio from hip to classy and attract a wider audience. With expansion of business not only in Russia, but internationally the future of the brand looks as bright as ever.”

The Bakery is a design studio based in Moscow, Russia. They work in different media with clients worldwide. They are young, but experienced. They sharpened their teeth at renowned London studios & Moscow agencies and had their work featured in several books on design. Their focus is thoughtful and beautifully executed design. They care about their clients and work closely with them to achieve the best possible results.

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