Brand Identity & Packaging for Babyganics by…




Brand Identity & Packaging for Babyganics by Collins


Brand Identity & Packaging for Babyganics by Collins


Brand Identity & Packaging for Babyganics by Collins


Brand Identity & Packaging for Babyganics by Collins


Brand Identity & Packaging for Babyganics by Collins


Brand Identity & Packaging for Babyganics by Collins

Brand Identity & Packaging for Babyganics by Collins

“Inspired by highly graphic mid-century children’s book illustration, our new design program brought the baby-safe world to life. We infused our story into a brand identity system, packaging, digital experiences, and marketing and publishing efforts. That provided a flexible look and feel for its converged brand experience. We designed a character for each SKU relevant to its function: a knight at-the-ready appeared on bug repellent, sun for sunscreen and a tile-covered turtle for tub and tile cleaner.“

At Collins they see a world where all points converge. Digital into physical. Consumer into producer. Biology into technology. They call it the Convergence Era. And while this era reaches far beyond brands, it’s forever altered how we build them. What was once siloed is now integrated and seamless. What were once passive experiences are now controlled by customers themselves. Today, success hinges not as it once did, on crafting a carefully controlled image. But on creating blended, unforgettable experiences that enrich people’s lives.



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