Less is More Book Design by Frank Lo“Less is More collates about…




Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo


Less is More Book Design by Frank Lo

Less is More Book Design by Frank Lo

“Less is More collates about 120 projects that use only a few colours to attract the eye. In three chapters, categorised by the number of colour inks applied, these creative solutions or visual experiments represent a refreshing departure from mainstream designs that play with selective colour formulations, materials, special printing and graphic details and make a unique appeal. They are tailored for clean and effective brand identities, packaging designs, publications and events, large and small. Whether it is for affordability, visual economy, a non-existing colour stock, or a tribute to modernist art, it is a proof that designs can speak more with less.”

You can buy this book on BookDepository (free worldwide shipping).

Frank Lo is a communication designer based in Hong Kong.  He works across a diverse range of platforms and disciplines, some of them are typography, publication design, brand identity and information design. 

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