The latest in sneaker innovation comes from a strange source—to say the least. Pizza Hut recently merged sneaker and food culture with the unveiling of their limited edition ‘Pie Top‘ kicks:
A 64 pair run of the Pie Tops were designed in honor of the pizza company’s first year as the ‘Official Pizza of the NCAA.’ What better way to win over the hearts of March Madness fans than integrating pizza into a fresh pair of basketball sneakers?
We’ve all had that moment—hungry, reclining in a lazy boy chair, too comfy to reach for the phone or computer. I mean, talking and typing are both tiring when you’re just not in the mood. With the Pie Tops, simply reach down to your ankles. With the press of a bluetooth enabled, app connected button, a $7.99 2-topping pizza can be yours.
The Pie Tops were designed by The Surgeon Studios, who did a nice job keeping the shoes simple and classic. Let’s be honest, pizza ordering shoes could have easily gotten way out of hand.
You’d think hating on pizza ordering sneakers would be easy… but it’s actually challenging. Their design isn’t that corny—besides the Pizza Hut branding on the ankle strap—and their purpose could actually come in handy. Overall, a clever promo tool.