Drawing a crowd of designers, educators, futurists, and social innovators, Primer2017—the first dedicated speculative futures conference—opened in style at the grand Gray Area theatre in the Mission district of San Francisco.
Organized by Phil Balagtas, the founding member of the San Francisco based Speculative Futures meet-up, the two day conference promised a range of presentations and workshops from designers, strategists, and educators who are 'using speculative and futures design thinking as a tool to create strategies for addressing the evolving world and the emerging technologies and issues that are unfolding within it.'
Founded in 2015, the Speculative Futures meet-up has attracted many followers from the Bay area (now with a growing membership of more than 900), and another chapter recently opened up in Austin. In addition to providing a platform for speculative design discussions, the meet-up has run various training workshops keen to demonstrate and implement the benefits of futures design methods and strategies to the fast-paced tech-focused corporations in the Bay Area.
Based on the theme of Emergent Pathways, the conference aimed to forge connections between fields and disciplines. It began by opening up a casual debate around terminology between advocates of the terms speculative and critical design and those who prefer the term 'design fiction.'
Although wide ranging and broad, this conference was the beginning of a very much needed platform for open discussion and critique around the global and local impacts of speculative design and futures thinking in commercial, educational and cultural practices.
In the current political climate, all culture-providers—including designers—are considering their role. With cultural funding on the chopping block, the effectiveness of practices that foster curiosity and enquiry in the public is a vitally important topic.
Those able to join the opening party at Parasoma were treated to a selection of short presentations called "lightning talks," including those by Joseph Kappes of Cooper and RCA professor and speculative designer J. Paul Neeley. Neeley introduced nightnight.??? , a website plugin that turns your website off at night, encouraging you to log off and sleep—a spin off product from his happiness optimization company, Masamichi Souzou.
To set us up for a full day session of back-to-back speakers, the doors opened early for breakfast networking fueled by infamous power foods Soylent and Kind granola bars.
We kicked off the opening session with some techno utopian visual candy of Tellart's futures work for the Prime Minister's office of United Arab Emirates and their Museum of the Future initiative, entitled 'The Future Is Dead, Long Live the Future." Design director, Christian Ervin shared insight into TellArt's futures thinking principles and gave an overview of the range of interactive prototypes and immersive scenarios built for the Museum.
Other conference highlights from the day's presentations include one from Paolo Cardini, an associate professor of industrial design at RISD, who introduced his Souvenir From the Futures initiative—a more inclusive workshop approach to speculative design exploring ways to refocus the creation of objects and futures from a global perspective.
Beverley May of The Concepts Lab shared her process of combining user centered design thinking with various futuring techniques to design the future dashboard of an autonomous vehicle. Andrés Valencia, co-founder of Change Innovation, inspired us all with his plan to create a more socially engaged design resistance in Guadalajara.
After a lunch break, the talks turned towards the architectural fictions by Jason Kelly Johnson, a critical overview of why 'speculative design works by not working' from James Pierce, and insights into the role of VR research on social rituals and immersive ideation spaces for Steelcase by Scott Fisher & Joshua McVeigh-Schultz
The final session ended with two compelling approaches to design and futuring from two very different practices. With her collection of morbidly curious, tantalizing and graphically disturbing 'Simulating corpoREALITIES', transdisciplinary designer Agi Haines shared her fascinating research and experiments exploring the body as material for speculation. Her presentation explored ways the human body might use emerging technologies to adapt to an ever changing world with design proposals, including bioprinted hybrid organs using cells from various non-human species, and transhuman designer babies evolved to adapt to a changing climate.
The final keynote came from Carmen Aguilar y Wedge and Ashley Baccus-Clark of Hyphen-Labs and their head spinning NeuroSpeculative AfroFeminism NSAF Not Safe As Fuck project. Created by and for women of color, and situated in a multi-layered possible future "neurocosmetology lab" where no groups are excluded, Hyphen-Labs presented their scientific research combined with a series of speculative design products, such as camera earrings that can record police altercations, camouflage fabrics and dichroic visors that prevent facial recognition, and transcranial hair braid electrodes to stimulate an increased flow of concentration.
In addition to the series of talks, the Primer conference exhibited a small range of works by visiting speakers and students of design from California College Of Arts, and hosted a series of three workshops conducted by Scott Paterson of IDEO, Jose de la O of Cooperativa Panorámica and J Paul Neeley.
Title image comes from Christian Ervin's talk at Primer2017 in the magnificent Grey Area theatre describing Tellarts tangible futures approach to generating high-fidelity theatrical scenarios. Image credit: Primer